In 2024, catering brands are all seeking change. Increasing the product structure of a single category;Penetration from high price to low price;The beginning of holding onto one place and expanding outward. But for category creators and leaders, change is never an option, but a necessity. Innovation is not only a responsibility, but also a mission to promote further development of the category. On July 18th, at the "Dare to Be the First in the World" leading brand launch event and "Super Cow" new product promotion event of SANKUMAOTS'AI, the international authoritative consulting firm Frost&Sullivan awarded the "China Maocai Chain Catering Leading Brand" market position certification to the 2016 Chengdu Maocai brand SANKUMAOTS'AI (based on the number of stores as of the end of 2023). Obtaining Sullivan certification this time means that SANKUMAOTS'AI's comprehensive strength in the field of Maocai has been recognized by international authorities, demonstrating its industry-leading position and strong brand strength 蓝莓视频.

Product first, strategy first, brand leading, and constantly expanding Maocai's category boundaries with the spirit of "daring to take the lead in the world" 蓝莓视频在线. San Gu Mao Cai received authoritative certification from Frost&SullivanRealize from pioneering to leadingIt is understood that Frost&Sullivan certification is a recognition and affirmation of a company's outstanding performance, innovation ability, market position, and other aspects in a specific field. The "China Maocai Chain Catering Leading Brand" awarded to SANKUMAOTS'AI this time is a testament to its leading brand in the Maocai category, daring to be the first in the world.

And the actual development of San Gu Mao Cai is indeed impressive. According to the brand, the cumulative total number of stores of San Gu Mao Cai has exceeded 4000. From being a local brand at the beginning, to expanding nationwide, and now going global, San Gu Mao Cai has become the absolute leader in the Mao Cai category, successfully expanding to more than 300 cities around the world. Looking back at the history of brand development, 16 years ago, in Deyang, Sichuan, a city with a strong Three Kingdoms cultural atmosphere, Cao Min, the founder of SANKUMAOTS'AI, innovatively opened up the Maocai market with Three Kingdoms culture. In 2012, he was the first to improve the standardization system in the Maocai category, and later set his headquarters in Chengdu and firmly committed to the global chain development strategy 蓝莓高清播放. For 16 years, SANKUMAOTS'AI has adhered to the innovative spirit of "daring to take the lead in the world", completed a leap from innovation to leadership, and successfully promoted Maocai cuisine to the world. As a result, SANKUMAOTS'AI has become a recognized Maocai brand in the minds of consumers.

At the meeting, Cao Min, founder of SANKUMAOTS'AI, said, "Sullivan's authoritative certification is undoubtedly a major market recognition for SANKUMAOTS'AI. This certification not only proves the outstanding performance of SANKUMAOTS'AI's products in terms of scale, product, brand strength, etc. , but also establishes a strong sense of trust in consumers and enhances its competitiveness in the market. At the same time, it will provide strong support for SANKUMAOTS'AI to establish closer cooperation with franchise partners and jointly promote the development of the Maocai industryNew store type, new product, new menuSan Gu Mao Cai continuously leads product innovationTo gain recognition from global certification bodies, industry experts, and the public, it is inseparable from the continuous attempts of SANKUMAOTS'AI. Through continuous upgrades, SANKUMAOTS'AI has also established the second priority of "daring to be the first in the world" - the principle of product first. In addition to the ultimate specialization in the category of Maocai, from the black and red of 1. 0, to the green of 2 视频资源观看. 0, and then to the de design of 3. 0, SANKUMAOTS'AI has been constantly trying its store style and products. At SANKUMAOTS'AI's meetings, its interpretation of the differentiated development path led by the "super cow" strategy is a further manifestation of its "product first" spirit:1. Super Cow 3. 5 Edition Super New Store TypeAt this press conference, San Gu Mao Cai officially launched its 3. 5-version Super New Store model, which includes six major superpower upgrades:The new store model focuses on improving operational efficiency and customer experience, from optimizing the flow line to customizing integrated equipment, and then to optimizing the soft decoration integration. It scientifically layouts the customer selection, return, delivery, and brewing flow lines, significantly improving peak reception capacity and revenue. Integrated equipment ensures standardized products, while software integration and professional decoration teams effectively reduce store construction costs and cycles.

Wuhuan Visual Marketing reasonably plans the information and visual ratio of brand, product, and marketing, strengthens brand IP, and attracts strong traffic to the store. The official award of the "Leading Brand" showcases its industry-leading position in the C-position. This series of super energy upgrade measures aims to comprehensively improve the energy efficiency performance of stores, help San Gu Mao Cai continue to lead in the Mao Cai chain industry, and demonstrate the brand's leading strength 蓝莓视频免费. 2. Select products based on data and reshape menu design with hierarchical thinkingFrom the product strategy announced at this press conference, it can be seen that the product planning of San Gu Mao Cai has shifted from traditional experience driven to data-driven. The core of this transformation lies in using big data analysis to accurately position product planning, achieve targeted hierarchical management of ABC products, and ensure that every decision is based on real market feedback and consumer preferences.

This product strategy also emphasizes the importance of customer experience. San Gu Mao Cai is committed to maximizing customer satisfaction as its primary goal, promoting innovation and marketing simultaneously to create a consumer experience consistent with the brand core. Whether it's the convenience of ordering online or the atmosphere of offline stores, San Gu Mao Cai sees every touchpoint of customers as an opportunity to improve satisfaction. Under the guidance of data decision-making, San Gu Mao Cai is embracing the challenges and opportunities of the future catering market with more keen market insight and flexible product adjustment capabilities 在线视频大全. 3. Reshaping the product landscape and creating explosive packagesIn response to the environment of consumer downgrading, San Gu Mao Cai has adopted an active innovation strategy and implemented a series of taste upgrade plans to reshape its product matrix. In order to better meet the diverse needs of consumers, SANKUMAOTS'AI has carefully designed three major flavor series, covering three mainstream flavors: classic Sichuan, spicy, and refreshing, building a clear and rich product line. This strategy helps customers quickly identify their taste preferences.

In terms of new product development, San Gu Mao Cai has embarked on a fusion journey called "Seeking Taste in China", aiming to draw on authentic flavors from various parts of China and inject new vitality into the brand 蓝莓视频. This has launched eight innovative dishes and the latest "Super Cow" series of new products in July, greatly enriching the product line. In the new product tasting section, it received unanimous praise from franchisees. At the same time, in order to solve the problems of single product and slow serving speed in traditional Maocai, SANKUMAOTS'AI focuses on creating popular set meals, aiming to provide customers with a one-stop food solution that not only meets the needs of fast dining, but also ensures a high-quality dining experience. At the same time, by simplifying the ordering process, it promotes the improvement of store turnover rate. Spending 200 million yuan to build a 22000 square meter wholly-owned supply chain,San Gu Mao Cai has strategic determinationFrom a small shop in Deyang, Sichuan to a leading brand with over 4000 stores in more than 300 cities around the world, Maocai's development is inseparable from its third priority of "daring to take the lead in the world" and strategic leadership. The healthy development of catering brands requires not only soft power in product innovation, but also hard power in the supply chain. San Gu Mao Cai has long recognized the importance of standardization and has been continuously improving its standardization system since 2012. In order to further strengthen the supply chain advantage, we have invested 200 million yuan to build a 22000 square meter wholly-owned supply chain, fully empowering new product research and development and production, ensuring seamless integration from creativity to dining tables.

This not only significantly improves the efficiency of raw material procurement, processing, storage, and distribution, but also ensures the freshness and safety of all ingredients, laying a solid foundation for the stable supply of new products. Through the optimization and upgrading of self built factories and supply chains, SANKUMAOTS'AI can not only respond to market demand faster and accelerate the launch cycle of new products, but also effectively control costs and improve overall operational efficiency 蓝莓视频在线.

This series of investments and constructions not only brings a qualitative leap to the brand itself, but also sets high standards for the entire catering industry, indicating that San Gu Mao Cai will continue to lead the innovative development of the Mao Cai category. The successful holding of this press conference by San Gu Mao Cai not only consolidates its leading position in the Chinese Mao Cai chain industry, but also sends a strong signal to the industry: San Gu Mao Cai is leading the innovation trend of the Mao Cai industry with steady steps. The launch of the "Super Cow" new product is not only a manifestation of the spirit of "daring to take the lead in the world", but also a sharp grasp of modern catering trends. It indicates that San Gu Mao Cai will continue to create more surprises for consumers with more enthusiasm and professional attitude, and promote China's Mao Cai culture to the world. For San Gu Mao Cai, who shoulders the honor of being the "leading brand in China's Mao Cai chain catering", "daring to take the lead in the world" is not only an exploration of its own business, but also a responsibility and mission to drive the upgrading of Mao Cai categories and optimize the entire category market. It can be foreseen that there will be significant development in the vegetable category in the future 蓝莓高清播放.