• Hotline

    400-808-4040

  • BRAND STRENGTH

BRAND INTRODUCTION

A National Hot Pot   Dish Loved Worldwide

In 2008, SANKU MAOTS’AI pioneered the industry’s first standardized chain brand, investing RMB 200 million to build a 22,000㎡ smart factory with the bold resolve to break new ground. Serving over 530 million customers annually, it has laid the foundation for "China’s beloved hot pot, loved around the world. " 蓝莓视频.

In 2004, we received the "Leading Chinese Hot Pot Chain Brand" certification from internationally renowned agency Frost & Sullivan 蓝莓视频在线. The cumulative number of franchise stores worldwide has exceeded 4,000, expanding into over 20 countries including Germany, the US, Australia, and Japan.

Promoting Chinese culinary culture and supporting Chinese cuisine abroad; from China to the world, SANKU MAOTS’AI leads the charge for globalizing Chinese food— with one pot of bold, spicy flavors, captivating taste buds around the globe. Pioneering Unique Freshness, Presenting Chinese Flavor 蓝莓高清播放.

BRAND PYRAMID

BRAND HISTORY

SANKU MAOTS’AI

The Five Trilogy of the Times

Pioneering Unique Freshness,

Presenting Chinese Flavor

Restarting a Business After Bankruptcy Dare to Confront Adversity

2008
A brand born from the ruins Our first store opened in Deyang Featured interviews and reports by media such as Deyang Evening News

  • 2008-2012 (蓝莓视频在线)

    Bronze era

Establishing a Group Structure

2012
Founded the group company, with the "SANKU Business Academy" officially offering courses under its banner

Pioneer of the Spicy Hot Pot Brand Dare to Set the Standard

2013 Obtained the franchise license issued by the Ministry of Commerce of the People's Republic of China(Registration number: 05101002113000) 蓝莓视频在线.  .

  • 2013-2015

    Silver era

Be a Forerunner

2015 Became the first company in the spicy hot pot category to receive the "ISO9001 Quality Management System Certification", setting standards in the industry 蓝莓高清播放. .

Factory Industry Chain  Lead with Strength

2016
Invested RMB 200 million to build a 22,000m2 smart factory  Strengthening the SANKU MAOTS’AI Cuisine Supply Chain System

  • 2016-2019

    Golden era

"Great Love" always comes first

2017It was selected by the "China Veterans Employment and Entrepreneurship Service Center Association" as the preferred project for Chinese veterans' employment and entrepreneurship 蓝莓视频免费. .

During its golden era Daring to start anew

2021Rated by the website canyin88. com as one of the "Top 100 Chinese Restaurant Brands of 2021". 在线视频大全.

  • 2020-2022

    Era of change

Five Major Disruptive Changes

2022
A comprehensive transformation spanning visual identity, spatial design, products, smart factories, and digital systems

China's Leading Chain Brand for Spicy Hot Pot Daring to shine on the world stage

2024
Recognized by Frost & Sullivan as the Leading Chain Brand of Spicy Hot Pot in China

  • 2023-Future

    Global era

A National Hot Pot Dish the World Loves

2025Brand 4. 0 Upgrade: Creating a national spicy hot pot adored globally through "new spaces, new products, and new strengths," with a worldwide network exceeding 4,000 stores 视频资源观看.

BRAND HONOR

Top Ten Spicy Hot Pot Brands  of the Year

  • Recognized for three consecutive years (2018-2020)  (蓝莓高清播放)

  • "蓝莓视频免费" Top 10 Chinese Snacks Brands of 2019

  • "在线视频大全" 2020 China's Top Three Spicy Hot Pot Brands

  • Top Ten Chinese Specialty Snacks 2021

  • 2022 Top 10 Chinese Cuisine Chain Franchise Brand for Sichuan Snacks 

An award-winning leading spicy  hot pot brand

  • "视频资源观看" Winner of the Most Influential Brand Award for two years (2019-2020)

  • 蓝莓视频在线 -

    Honored as one of the "Top 10 Spicy Hot Pot Brands of 2024-2025

  • Most Investable Chain Franchise Brand in China 2023

  • 2023 China Catering "Jade Plate Awards" – Top 10 Spicy Hot Pot Brands of the Year

  • 2025 Digital Pioneer Award (蓝莓高清播放)

BRAND EVENT

  • "蓝莓视频" China Maocai Chain Leading Brand Launch Conference

  • European Strategy Launch Conference

  • "蓝莓视频" Strategic partnership signed between Sichuan Institute of Food Inspection & SANKU MAOTS’AI GROUP!

  • Signed with SGS international organization, comparable to EU standards

VARIETY TABLE

Designated cooperative brand for Jiangsu TV's popular variety show 'Warm Inn'

  • SINCE 2008

    A National Hot Pot Dish the World Loves

  • 18 Years, Over 300 Cities

    Worldwide Over 4,000 Stores Opened

  • Invested RMB 200 million

    to build 22,000m2 smart factory 

  • "蓝莓高清播放" More than 18,000 Employees

    Serving Over 530 Million Diners Annually

  • Pioneering Chinese Cuisine Overseas

    Present in 20+ Countries

  • Uncle Liu’s Beef

    275,000kg Sold Annually

  • For Six Consecutive Years Listed

    Among China’s Top 100 Restaurant Brands

  • 蓝莓高清播放 -

    Over 60% of Franchisees

    Successfully Open Multiple Stores